Augmented reality (AR) is a social media marketing trend that’s growing rapidly. This technology creates immersive experiences and drives brand awareness.
AR filters on Snapchat and Instagram add unique animations and masks to pictures and videos. In retail, AR allows shoppers to digitally “try on” a product. Brands can also create authentic connections with their audiences by incorporating AR into storytelling and gamification.
Authenticity
Authenticity is a key factor for brands to drive engagement and loyalty with their social media audiences. Augmented Reality gives marketers the ability to create unique and novel experiences for their social media audience that feels real-life, not manufactured. Experiences like mini-games and world-space portals resonate with audiences, building trust in your brand and helping to make a connection that is more meaningful than an image or text post.
AR is a technology that delivers digital information that alters a user’s perception of the real-world environment via smartphones or smart glasses. It enables virtual try-ons of products and provides immersive experiences that increase the likelihood of a purchase.
It can also improve customer service by decreasing buyer’s remorse and return rates. For example, Sephora’s augmented reality feature allows customers to test makeup shades and see how they look on their skin before purchasing them. This eliminates the need to travel to a physical store and avoids potential disappointment when a product doesn’t fit or suit a consumer’s needs.
The possibilities for augmented reality on social media are endless. Inditex’s Pull & Bear launched an AR game that transformed the Sydney Harbour Bridge and other global locations into Barbie colors, and a special lens on Snapchat allowed users to bring the Barbie movie world to life by wearing doll outfits.
Interactivity
Brands can leverage AR features to enable social media users to interact with their products in an engaging way. From virtual try-on for fashion and beauty products, to interactive ads, augmented reality enables social media users to experience your content in new and exciting ways.
In addition to enhancing user engagement, AR can also be used to create more transparent and authentic content by overlaying digital information over the physical world. This can be used to display a product’s ingredients, its environmental impact, or provide a “behind-the-scenes” look at a company.
Augmented reality also offers the potential for increased social media accessibility for individuals with disabilities. For example, augmented reality can be used to display text and audio cues for social media posts and live videos that are otherwise difficult to read or hear.
The applications for AR in social media are endless, and brands that embrace this technology will have a competitive advantage over those who don’t. From augmented reality filters on Instagram and Snapchat to Facebook’s AR Studio, there are many opportunities to add a fun and creative element to your social media content.
Augmented reality is quickly becoming one of the most popular trends in social media and will continue to grow. It is a unique way to engage with your audience and create more meaningful and lasting brand experiences. AR can be used across the entire marketing funnel, from awareness to conversion and loyalty.
Enhanced UX
Augmented reality is a technology that brings digital elements into the actual line of sight. It can be seen in various forms from a simple filter on Snapchat to complex, interactive virtual experiences and games. It is a very exciting tool for marketers because it offers a new and innovative platform for brands to connect with their audience.
AR is already a popular feature in social media apps like Instagram and Snapchat. Users can apply different filters that alter their appearance or manipulate their photos with geo-specific tags. It also makes interacting with content easier and more fun. In the future, we can expect to see more AR features being introduced into social media platforms. Facebook has already made strides in this area by developing an AR studio, where developers can create their own augmented reality experiences for the Facebook camera.
While AR is certainly a powerful marketing tool, it can also lead to distractions and potential safety issues when graphics are superimposed over the user’s view of the real world. For this reason, it’s important for brands to monitor the use of this technology to ensure that it isn’t distracting or hazardous.
As social media apps continue to evolve, augmented reality will be an essential component of how brands engage with their audiences. Using this technology will allow businesses to showcase their uniqueness and offer customers a more personalized experience. From virtual product try-ons to interactive ads, AR opens the door to new opportunities for marketers.
Increased Engagement
Augmented Reality is a powerful tool that can help brands to create unique and engaging content. As a result, it can increase engagement on social media and lead to more conversions. However, it is important to understand how AR works before implementing it into your social media strategy. 3D Printing company.
