What could be better than waking up to a healthy profit? Almost nothing, but what if you could have that every day with less work? The truth is success in marketing anything online comes down to three things: traffic, conversion rates, and ROI. Getting people to your website is the foundation of the e-commerce marketing strategy. It is the most important element that you can hope to achieve. Conversions and profit do not matter without traffic, so traffic should be pursued at all costs, even if it seems like a lot of work for little initial return. SEO services in India are there to help get more traffic to your site for conversions.
This article will detail the top 7 eCommerce marketing strategies that have been proven to get the highest ROI and conversion rate. This is your chance to understand why your website isn’t getting the conversions or sales it should be and stop doing all the wrong things.
- Adopt Upsell Strategy on Your Products
Upselling is basically a sales strategy that you can use to convince customers to purchase more products at a higher price point. This can be done by either bundling two or more products together at a cheaper price or offering a discount on products bought in bundles. This is one of the most widely used strategies to double your sales, and it works really well because people often want to buy more than what they came for. If you simply add a few lines to your description saying, “why don’t you buy (2/3/4) more of this item here” they will be likely to click on it, especially if you inform them that they will receive a discount if they do so.
This strategy works best if the other items are relevant to the product someone is already purchasing, but that isn’t always the case. In that case, you need to clarify why someone would want to purchase the extra product.
Create a compelling reason to buy, and you can increase your sales quite a bit. Of course, the biggest benefit is that the customer will make a larger purchase, which means more profit for you.
- Use Instagram to get a Larger Reach
Instagram is one of the most popular social networks and is used by almost everybody nowadays. Luckily for e-commerce owners, Instagram can help to increase your sales tremendously if you know how to use it. Using an effective Instagram strategy, you can increase reach by over 60% in weeks. The best part about using this platform for your e-commerce marketing strategy is that you don’t even have to create a special profile just for this purpose. All you need to do is upload pictures of your products on a regular profile and then add some text alongside it.
If you think this way of advertising sounds too simple and ineffective, think again. Mostly, social media marketing services in India emphasize Instagram to get more audience to your site. The truth is that these days, people are already used to reading reviews and articles about products on Instagram, so even though this might not seem like an effective method for many of you, most people are willing to listen if you put some effort into it.
What makes this method so effective is that it can work even if your Instagram profile isn’t quite attractive or attractive enough. You can increase your reach massively without any additional effort by using pictures and text along with your products in a clear and concise way.
- Develop Customer Loyalty Programs
Customer loyalty programs are one of the most popular e-commerce marketing strategies out there, although they haven’t been around for very long. These days, people are used to programs such as Amazon Prime and Netflix and don’t feel like paying for anything that could be available for free anyway. In that case, you can give people a discount on the products you sell by offering them a membership program.
The best part about this strategy is that no matter how much a product costs, you only need to add up how much people will spend on it before the end of the month to see how much profit you can make for that period. The only thing you need to remember while using this e-commerce marketing strategy is that the discount has to be large enough to cover the investment fee of your loyalty program.
- Use the Facebook store
Facebook has been getting a lot of attention lately, and this is not because of the ridiculous number of users they have, as they’re on par with Twitter, with only 50 million people using it. That’s not really a lot at all, but what makes Facebook unique is its ability to reach such a large audience. The truth is that the company has an astonishingly high conversion rate for e-commerce websites.
This means customers will make a purchase once they get on your page, and that’s why this strategy works so well. This can also work better if you’ve already developed some sort of trust between your customers and yourself.
- Hunt for more email subscribers
When looking for effective e-commerce marketing strategies, you need to ensure that you have a decent number of email subscribers. This can be done by offering potential customers a discount or some kind of offer if they subscribe to your email list. This is one of the simplest and most effective ways to get more traffic and sales because all you need to do is send out an email every now and then, which costs you nothing compared to the profits it earns you. Most PPC services in India recommend using this strategy to upscale sales.
- ) Provide Add-On Services:
One of the most interesting ways to grow your e-commerce business is by adding add-ons to the products you sell. This is a very popular way to boost sales, and it works best if you have various products available. That way, people will have something to choose from and are much more likely to buy additional products with their current purchase.
The best part about this strategy is that it costs almost nothing because you’re providing a service people want in exchange for some money. Of course, if you can offer your customers something they’ll love in addition to your product, that’s even better because people will be much more likely to come back for more purchases on your site.
- Work Upon Abandoned Carts
To get many people to make a purchase, you need to get them started on the process. That way, they’ll feel more comfortable buying products on your site because there will be fewer steps to complete the purchase. If your site’s design is good enough, you can capture even more emails from people who end up abandoning their carts.
The trick here is not to give up on people once they leave their carts because they’re just one click away from purchasing if they change their minds. The truth is that most people just leave their carts for a reason, and if you know what that reason is, you can change it so they’ll be more likely to make the purchase.
Conclusion
As you can see, there are many different ways to use e-commerce marketing strategies to boost your sales and profits. If you truly want to make a difference, you should choose the most effective option for your business. The main thing here is not to stop experimenting until you find something that works perfectly for your brand. The best thing to do is get SEO services in India to perfect your brand accordingly.
When it comes to getting more customers online, even the tiniest detail can make a big difference depending on how you approach it. So don’t be afraid to try something new, even if it seems like an odd one. Remember that e-commerce marketing is about being innovative and trying different things because the competition is fierce these days.
